2025 Revenue
RM1.84M
▼ 2.9% vs 2024
Active Accounts
513
With sales in 2025
Cha Yi (Miri)
RM 41K
Year 1 · distributor
Shopee 2025
RM 6.1K
▲ 29× vs 2024
Dormant Accounts
110
Actionable · excl. ignored
Monthly Revenue — 3-Year Comparison
Grouped bar chart · 2023 · 2024 · 2025
Month-on-Month Growth Rate
Revenue by Channel — 2025
Verified data
YoY Anomaly Flags
2025 vs 2024
SKU Sales — Full List 2025
119 SKUs · Autocount verified
Live Updates
From database
Connecting…
Channel data from Autocount 2025 + Feb 2026 export. Debtor types verified from Debtors Compiled. Everrise and Everwin are separate companies. Doremart is separate from Emart.
Account Base by Debtor Type
513 active · 110 actionable dormant
Shops (mini marts / convenience) are the largest channel by account count (~55% of active debtors), serviced primarily by YEO and ARIS. Supermarkets are fewer accounts but generate higher per-account revenue.
Supermarket Groups — Branch Performance
Jan+Feb 2026 · Autocount verified
Top 10 Shops Accounts — Jan+Feb 2026
By revenue · excl. supermarkets
Wholesalers — Jan+Feb 2026
Hon Yan · Kafui · Alwi · others
HORECA — Jan+Feb 2026
Hotels · restaurants · cafes
Online Channels
Shopee · TikTok · SiteGiant
RM 6.1K
Shopee 2025 · ▲ 29× vs 2024
RM 1.2K
TikTok Shop · Year 1
Jan 2026: RM 1,879 (Shopee) + RM 74 (TikTok)
Feb 2026: RM 1,781 (Shopee) + RM 97 (TikTok)
Feb 2026: RM 1,781 (Shopee) + RM 97 (TikTok)
2026 target: RM 30K combined (4× 2025). Jan+Feb pace = RM 3,831 — on track if March onwards shows stronger growth post-CNY.
Gifting / Tourism
7 active accounts
| Account | Location | Jan 2026 | Feb 2026 |
|---|---|---|---|
| Sweet FDS Mart (Kuching Airport) | KCH | RM 290 | RM 140 |
| Sweet Food Mart (Miri Airport) | MRI | RM 210 | RM 200 |
| Sweet Food Mart (Sibu Airport) | SBU | — | RM 120 |
| Sweet Food Mart (Bintulu Airport) | BIN | RM 240 | — |
| Ole Ole Marketing Sdn Bhd | KCH | — | RM 1,900 |
| Borneo Farming & Foods Sdn Bhd | KCH | RM 840 | RM 360 |
| Haiyen Bird's Nest & Sea Products | KCH | — | — |
Distributor Channel
Cha Yi + 3Y Solutions
RM 41,000
Cha Yi (Miri) · Year 1 · Jan 2026: RM 20,438
D1 Project underway — Cha Yi had zero Feb 2026 orders (post-CNY stock holdover). Monitor Mar reorder. Coverage target: Kuching to Sibu min, full EM preferred.
| Distributor | Status | Coverage |
|---|---|---|
| Cha Yi Trading (Miri) | Active | Miri / Bintulu |
| 3Y Solutions | Active | TBC |
| New distributor (D1) | Sourcing | Kuching–Sibu min |
Van Sales (Aflex)
YEO · ARIS · TAN
RM 92K
Cash sales · Autocount van warehouse locations
| Autocount Location | Salesperson | Primary Zone |
|---|---|---|
| YEO | Yeo | Kuching central + east |
| ARIS | Aris | Matang · Samarahan · outskirts |
| TAN | Tan | Supermarket accounts (all areas) |
21 dormant accounts flagged "Aris no longer service" — to be reviewed by Gordon immediately.
Dormant Accounts — Action Checklist
110 actionable · excl. bankrupt / ignore
dormant = no sales in 2025 · dormantx = no sales in last 3 years. All accounts marked "ignore" (bankrupt, branch closed, data error, duplicates) are excluded.
Gantt Chart — 2026
Click any task to edit · live sync across all users
Jonah
Gordon
Elayne
| Task | Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec | Owner |
|---|
Edit Task
Task Tracker
Shared · logged by name · real-time sync
Add Custom Task
Sarawak & Sabah MD
D1 · E1 · E2 · C1 · P1
Active projects (All Projects Overview · 6 Mar 2026): D1 Distributor Sourcing (Mar–Jul) · E1 Emart Catalogue · E2 Expos (Shandong/Sabah/Kuantan) · C1 Cost Structure Review · P1 Packaging Redesign
West Malaysia MD
T1 Telemarketing · Trade Fairs
KOC Campaign Tracker
5-step Authentiqa workflow
Role split: Elayne = media lead. Jonah = conversion lead.
Elayne — Media Lead
☐ Set campaign objectives
☐ Approve audience targeting
☐ Set and adjust ad spend
☐ Biweekly creative review
☐ Retire ads CTR <1.5% for 2+ weeks
☐ Brief new creative to Bridget/Syahmi
☐ Approve audience targeting
☐ Set and adjust ad spend
☐ Biweekly creative review
☐ Retire ads CTR <1.5% for 2+ weeks
☐ Brief new creative to Bridget/Syahmi
Jonah — Conversion Lead
☐ Monitor Shopee listing quality
☐ Respond to reviews within 24h
☐ Coordinate KOC voucher issuance
☐ Flag CVR drops to Elayne
☐ Log weekly WOSU metrics
☐ Upload WOSU to Hub after report
☐ Respond to reviews within 24h
☐ Coordinate KOC voucher issuance
☐ Flag CVR drops to Elayne
☐ Log weekly WOSU metrics
☐ Upload WOSU to Hub after report
Monthly KOC Report
Authentiqa
| Metric | TikTok | RedNote |
|---|---|---|
| Posts published | — | — |
| Total views | — | — |
| Vouchers redeemed | — | — |
| Traffic to Shopee | — | — |
| Cost/post | RM 500 | RM 300 |
Autocount is master. SiteGiant handles online channels. Van salesmen (Aflex) bypass SiteGiant — stock deducted from YEO/ARIS/TAN locations directly.
Data Flow — Tech Stack
SALES CHANNELS
Shopee MY
TikTok Shop
SiteGiant POS
TikTok Shop
SiteGiant POS
Aflex (Van Sales)
On-road invoicing · stock from YEO/ARIS/TAN. Does NOT go through SiteGiant.
On-road invoicing · stock from YEO/ARIS/TAN. Does NOT go through SiteGiant.
→
SiteGiant (Middleware)
Shopee + TikTok + POS. Synced FROM Autocount.
⚑ Weekly: SiteGiant qty = Autocount "SiteGiant Warehouse" qty.
→
Autocount (Master)
Locations:
· HQ / Factory
· SiteGiant Warehouse
· YEO (Yeo)
· ARIS (Aris)
· TAN (Tan)
· HQ / Factory
· SiteGiant Warehouse
· YEO (Yeo)
· ARIS (Aris)
· TAN (Tan)
| Person | Role | Contact notes |
|---|---|---|
| Elayne | MD | Strategy · pricing · escalations |
| Gordon | Sales Director | Van team · Cha Yi · distributor intro |
| Bridget | Graphic Designer | All visuals · 3 weeks lead time · brief in writing |
| Syahmi | Director, Lumina | Video · photography · works with Bridget |
| Authentiqa | KOC Agency | KOC candidates · content drafts · monthly reports |
| Veloce | Fulfilment warehouse | Shopee pickup. If closed → switch to HQ. |
Upload Autocount monthly export. Biweekly uploads (every alternate Monday) monitor salesman servicing frequency.
Upload Autocount Excel Export
Monthly Sales by Debtor .xlsx
↑
Drop Autocount Excel file here
Monthly Sales by Debtor .xlsx or click to browse
Manual Monthly Entry
Syncs to database
Activity Log
All actions · real-time
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Shopee & TikTok — Daily
Daily
☐ Process all "To Pack" Shopee orders
☐ Process TikTok Shop orders
☐ Reply to buyer messages (<24h)
☐ Check for complaints → flag quality issues to Elayne immediately
☐ Process TikTok Shop orders
☐ Reply to buyer messages (<24h)
☐ Check for complaints → flag quality issues to Elayne immediately
Data Accuracy — Weekly (Monday)
Weekly
☐ Shopee orders ↔ SiteGiant ↔ Autocount reconciliation
☐ Check Shopee shop rating ≥ 4.7
☐ Log WOSU metrics into GVA sheet
☐ Flag any metric ±20% vs prior week
☐ Upload WOSU sheet to Hub after report
☐ Check Shopee shop rating ≥ 4.7
☐ Log WOSU metrics into GVA sheet
☐ Flag any metric ±20% vs prior week
☐ Upload WOSU sheet to Hub after report
Autocount Export — Biweekly
Biweekly
☐ Export Monthly Sales by Debtor from Autocount
☐ Upload to Hub → check salesman servicing frequency per branch
☐ Flag branches with reduced reorder frequency → report to Gordon
☐ Upload to Hub → check salesman servicing frequency per branch
☐ Flag branches with reduced reorder frequency → report to Gordon
Retail & Cha Yi — Monthly
Monthly
☐ Export Autocount monthly sales → group by chain
☐ Flag branch >20% decline → visit or call
☐ Call 10 dormant accounts for reactivation
☐ Monthly call with Cha Yi
☐ Check stock levels for all SKUs — Veloce only
☐ Report to Gordon + Elayne
☐ Flag branch >20% decline → visit or call
☐ Call 10 dormant accounts for reactivation
☐ Monthly call with Cha Yi
☐ Check stock levels for all SKUs — Veloce only
☐ Report to Gordon + Elayne
KOC / Authentiqa — Monthly
Monthly
☐ Filter + approve KOC list from Authentiqa
☐ Issue voucher codes to approved KOCs
☐ Review + approve content drafts
☐ Set up in-store promo to capture KOC traffic
☐ Monitor traffic + conversion
☐ Report to Elayne: views · clicks · conversions · vouchers redeemed
☐ Issue voucher codes to approved KOCs
☐ Review + approve content drafts
☐ Set up in-store promo to capture KOC traffic
☐ Monitor traffic + conversion
☐ Report to Elayne: views · clicks · conversions · vouchers redeemed
Escalation Guide
Handle yourself: Routine orders · account check-ins · dormant calls · briefing Bridget/Syahmi · Cha Yi call · data checks
Discuss first: Pricing >10% discount · new credit accounts · distributor talks beyond first contact · ad spend · listing price changes
Escalate immediately: Data discrepancy · quality complaint · Cha Yi exit signal · major chain delisting · Shopee suspension
KOC Initiative — March 2026 Review & Revised SOP
16-day process → target 9 days
March Actual Timeline (16 days)
| Date | Action | Days Used |
|---|---|---|
| 14 Mar | Review KOC list from Authentiqa | Day 1 |
| 17–19 Mar | Voucher rollout to approved KOCs | Days 4–6 3-day gap |
| 28 Mar | All orders placed by KOCs | Day 15 9-day wait |
| 28 Mar | 2 drafts submitted | Day 15 |
| 30 Mar | 2 drafts approved for posting | Day 17 2-day approval |
3 bottlenecks identified:
1. 3-day gap between KOC review and voucher rollout (14→17 Mar)
2. 9-day gap for KOCs to place orders (19→28 Mar) — no deadline communicated
3. Draft approval took 2 days — no set turnaround SLA
1. 3-day gap between KOC review and voucher rollout (14→17 Mar)
2. 9-day gap for KOCs to place orders (19→28 Mar) — no deadline communicated
3. Draft approval took 2 days — no set turnaround SLA
Revised KOC SOP — Target 9 Days
| Day | Action | Owner |
|---|---|---|
| Day 1 | Receive KOC list from Authentiqa → review + approve same day | Jonah |
| Day 2 | Issue voucher codes to all approved KOCs (batch, same day) | Jonah |
| Day 2 | Communicate hard deadline: orders must be placed within 5 days | Jonah |
| Day 7 | Order placement deadline — chase non-placers on Day 5 | Jonah |
| Day 7–8 | KOCs submit content drafts (set this as same deadline as orders) | KOCs |
| Day 9 | Jonah reviews + approves drafts within 24h — posts go live | Jonah |
Changes that shorten the cycle: Same-day voucher issuance after approval · Hard order deadline (5 days) communicated upfront · Draft submission tied to same deadline · 24h approval SLA from Jonah
10 Apr — KOC Next Steps (Revised Timeline Applied)
Day 1 · 10 Apr
Receive April KOC list from Authentiqa. Review and approve same day. Confirm 6–8 KOCs for May Labour Day / Mother's Day campaign. Issue voucher codes by EOD. Must complete before 21 Apr KK departure.
Receive April KOC list from Authentiqa. Review and approve same day. Confirm 6–8 KOCs for May Labour Day / Mother's Day campaign. Issue voucher codes by EOD. Must complete before 21 Apr KK departure.
Day 2 · 11 Apr
WhatsApp all approved KOCs: brief on May campaign theme (Labour Day + Mother's Day). Set hard deadline: orders placed by 15 Apr, drafts submitted by 16 Apr. Deadline set tight — team leaves for KK on 21 Apr.
WhatsApp all approved KOCs: brief on May campaign theme (Labour Day + Mother's Day). Set hard deadline: orders placed by 15 Apr, drafts submitted by 16 Apr. Deadline set tight — team leaves for KK on 21 Apr.
Day 9 · 19 Apr
Review all drafts. Approve within 24h. Posts scheduled to go live from 20 Apr onwards — running autonomously while team is at SIFEX KK (24–26 Apr) and SUS Kuantan (29 Apr–3 May). No active management needed during fair window.
Review all drafts. Approve within 24h. Posts scheduled to go live from 20 Apr onwards — running autonomously while team is at SIFEX KK (24–26 Apr) and SUS Kuantan (29 Apr–3 May). No active management needed during fair window.
Trade Fair Schedule — Apr/May 2026
SIFEX KK · SUS Kuantan · KL Meetings · v3 confirmed
⚠ URGENT: SIFEX 2026 application closes 5 April 2026 — confirm MINTRED registration immediately. Only 10 company slots. First-timers from SIFEX 2024/2025 get priority.
Full Trip Timeline
| Date | Location | Action |
|---|---|---|
| 21–23 Apr | Kuching | Final prep — pack KK + Kuantan batches separately · dispatch truck to KK · ship Kuantan 100kg via MINTRED · brief Syahmi/Lumina on content calendar · confirm all promoters |
| 23 Apr PM | KCH → KK | Evening flight (AirAsia/MAS ~RM 170–220/pax) · arrive KK · check in · setup night of 23 Apr · KK stock arrives by truck dispatched 21–22 Apr |
| 24–26 Apr | SICC, Kota Kinabalu | SIFEX 2026 — 3 days · B2B international food expo · pitch trade terms · target: Best Booth · begin packing after close Day 3 (26 Apr) |
| 26 Apr PM / 27 Apr AM | KK → KL | Fly KK → KL (AirAsia/MAS ~RM 175–250/pax) · KL Window 1: 27 Apr — Veloce warehouse (AM) · GLS/Seat (PM) · 2 meetings max · depart KL to Kuantan next morning |
| 28 Apr AM | KL → Kuantan | MINTRED free bus (Option A) or Firefly/MAS ~RM 150–200/pax (Option B) · arrive by midday · Kuantan stock at KCM · setup with promoters |
| 29 Apr – 3 May | Kuantan City Mall | SUS @ Kuantan — 5 days · Raya + Labour Day peak foot traffic · FREE accom 7D6N for 2 pax (MINTRED) · 3 pax team · target: Best Booth Award |
| 4 May | KL | KL Window 2 — Intimimo · Authentiqa · Bila-Bila Mart · full meeting day (ETS/flight from Kuantan) |
| 5 May | KL → KCH | Return Kuching (AirAsia/MAS ~RM 170–240/pax) · debrief both fairs · compile leads · log contacts · report to Gordon + Elayne |
E2A — SIFEX KK · 24–26 Apr · SICC
Stock: KK-specific batch dispatched by truck 21–22 Apr. MINTRED provides table, chairs, fascia, 13amp plug. Bring all own branding. B2B-skewed audience — pitch distributor and trade terms.
☐ MINTRED application confirmed (deadline 5 Apr)
☐ KK stock batch packed separately from Kuantan
☐ Truck dispatched KCH → KK by 21 Apr
☐ HUA HUA branding, banner, price list packed
☐ Promoter confirmed for KK dates
☐ Syahmi/Lumina briefed on KK content calendar
☐ Sales leads collected — hand to Gordon on return
☐ KK stock batch packed separately from Kuantan
☐ Truck dispatched KCH → KK by 21 Apr
☐ HUA HUA branding, banner, price list packed
☐ Promoter confirmed for KK dates
☐ Syahmi/Lumina briefed on KK content calendar
☐ Sales leads collected — hand to Gordon on return
E2B — SUS Kuantan · 29 Apr–3 May · Kuantan City Mall
Stock: 100kg shipped via MINTRED from KCH. Raya + Labour Day = peak traffic window. Consumer-facing with B2B opportunities. FREE accommodation 7D6N for 2 pax included.
☐ Kuantan 100kg stock shipped via MINTRED by 21 Apr
☐ Stock allocation confirmed (Option A or B — see proposal v3)
☐ Promoter confirmed for Kuantan 29 Apr–3 May
☐ Raya-themed booth display prepared
☐ Lumina content plan for SUS Kuantan confirmed
☐ KL Window 2 meetings pre-booked (Intimimo · Authentiqa · Bila-Bila)
☐ Sales data compiled and reported by 5 May
☐ Stock allocation confirmed (Option A or B — see proposal v3)
☐ Promoter confirmed for Kuantan 29 Apr–3 May
☐ Raya-themed booth display prepared
☐ Lumina content plan for SUS Kuantan confirmed
☐ KL Window 2 meetings pre-booked (Intimimo · Authentiqa · Bila-Bila)
☐ Sales data compiled and reported by 5 May
Campaign Plan — May · Jun · Jul 2026 + FIFA World Cup
Shopee & TikTok focus
MAY — "Celebrate Every Day" Labour Day · Mother's Day · Teacher's Day
Revenue context: RM181K in 2025 — strong build month. All three occasions in same month = bundle opportunity.
Campaign Concept
Bundle Angle: "For everyone who works hard" — positions HUA HUA as the go-to appreciation snack. Labour Day (1 May): share-sized bundles. Mother's Day (11 May): gift set angle. Teacher's Day (16 May): school/workplace snack packs.
Shopee: Flash sale on 1 May · Mother's Day gift set listing · platform voucher join
TikTok: KOC posts go live 20 Apr onwards · "unboxing gift for mum" angle
Shopee: Flash sale on 1 May · Mother's Day gift set listing · platform voucher join
TikTok: KOC posts go live 20 Apr onwards · "unboxing gift for mum" angle
Execution Timeline
| Date | Action |
|---|---|
| 10–15 Apr | Brief Bridget on May creatives · gift set bundle design (do before KK departure) |
| 19 Apr | KOC drafts approved · posts briefed and scheduled |
| 20 Apr | KOC posts go live (Mother's Day angle) — must be live before team departs for KK |
| 21–23 Apr | Kuching final prep for trade fairs — Shopee bundle SKU must be live before departure |
| 24–26 Apr | SIFEX KK — trade fair active days (campaign runs autonomously) |
| 29 Apr–3 May | SUS Kuantan — trade fair active days · Labour Day (1 May) on-ground push |
| 5 May | Return KCH · review campaign performance from fairs |
| 9–11 May | Mother's Day push · gift set featuring · Shopee flash |
| 14–16 May | Teacher's Day final push · workplace angle · brief June by 16 May |
Checklist
Note: Team will be at SIFEX KK (24–26 Apr) and SUS Kuantan (29 Apr–3 May). All digital campaign assets must be ready and scheduled before 21 Apr departure.
☐ Brief Bridget by 15 Apr — gift set visual + 3 banner variants (Labour / Mother's / Teacher's)
☐ Create bundle SKU in SiteGiant / Shopee by 20 Apr (before KK departure)
☐ Register for Shopee 5.5 campaign by 20 Apr
☐ Labour Day flash sale pre-scheduled on Shopee for 1 May (set up before 21 Apr)
☐ KOC posts approved and scheduled — live by 20 Apr
☐ Confirm someone monitors Shopee orders remotely during fair days 24 Apr–5 May
☐ Mother's Day push on return 9–11 May
☐ Teacher's Day push 14–16 May
☐ Report results to Elayne by 20 May
☐ Create bundle SKU in SiteGiant / Shopee by 20 Apr (before KK departure)
☐ Register for Shopee 5.5 campaign by 20 Apr
☐ Labour Day flash sale pre-scheduled on Shopee for 1 May (set up before 21 Apr)
☐ KOC posts approved and scheduled — live by 20 Apr
☐ Confirm someone monitors Shopee orders remotely during fair days 24 Apr–5 May
☐ Mother's Day push on return 9–11 May
☐ Teacher's Day push 14–16 May
☐ Report results to Elayne by 20 May
JUNE — "Gawai & Mid-Year Snack Season" Gawai Dayak · Mid-Year Sale
Revenue context: RM106K in 2025 — slow month. Gawai (1–2 Jun) is strong for Sarawak-local identity. Shopee Mid-Year Sale (6.6) drives online uplift.
Campaign Concept
Bundle Angle: "Sarawakian Roots" — lean into HUA HUA's heritage during Gawai. Authentic snacks, real Sarawak flavours. Gawai hamper/gift bundle targeting families and corporates.
Shopee: 6.6 Mid-Year flash sale · Gawai bundle listing
TikTok: "Gawai Makan" content angle · share-to-win mechanic
Shopee: 6.6 Mid-Year flash sale · Gawai bundle listing
TikTok: "Gawai Makan" content angle · share-to-win mechanic
Execution Timeline
| Date | Action |
|---|---|
| 12–16 May | Brief Bridget on Gawai creatives |
| 20 May | KOC brief for June — Gawai + 6.6 angle |
| 25 May | Gawai bundle listing live on Shopee + TikTok |
| 1–2 Jun | Gawai Dayak — peak content push |
| 6 Jun | 6.6 Shopee flash sale |
| 10 Jun | Debrief · report to Elayne |
Checklist
☐ Brief Bridget by 16 May — Gawai heritage visual + 6.6 banner
☐ Register for Shopee 6.6 campaign by 25 May
☐ KOC brief issued by 20 May — posts live by 30 May
☐ Gawai hamper bundle SKU created
☐ Corporate gifting outreach for Gawai (Jonah → 5 companies)
☐ Report to Elayne by 10 Jun
☐ Register for Shopee 6.6 campaign by 25 May
☐ KOC brief issued by 20 May — posts live by 30 May
☐ Gawai hamper bundle SKU created
☐ Corporate gifting outreach for Gawai (Jonah → 5 companies)
☐ Report to Elayne by 10 Jun
JULY — "Match Day Snacks" FIFA World Cup 2026 · 7.7 Sale
Revenue context: RM111K in 2025 — slow. FIFA World Cup 2026 runs June–July 2026 (hosted USA/Canada/Mexico). Massive captive snacking audience. 7.7 Shopee sale aligns perfectly.
World Cup window: Group stage ~11 Jun – 1 Jul · Knockout ~4–19 Jul · Final ~19 Jul 2026. Matches broadcast late night MY time — snacking context is strong.
Campaign Concept
Bundle Angle: "HUA HUA Match Day Pack" — position keropok, banana chips, and nuts as the go-to halftime snack. Lean into match-night energy. Party pack sizing (250g+) and shareable formats.
Shopee: "Match Day Flash" — weekly flash sales timed to major match days. 7.7 main sale push.
TikTok: "Watch + Munch" content format — KOC eating snacks during match reaction clips. Viral-friendly format.
Shopee: "Match Day Flash" — weekly flash sales timed to major match days. 7.7 main sale push.
TikTok: "Watch + Munch" content format — KOC eating snacks during match reaction clips. Viral-friendly format.
Execution Timeline
| Date | Action |
|---|---|
| 10–14 Jun | Brief Bridget — "Match Day" creative assets |
| 15 Jun | KOC brief issued — World Cup snack angle |
| 20 Jun | Match Day bundle listing live (Shopee + TikTok) |
| 25 Jun | KOC posts live — "Watch + Munch" format |
| Late Jun | Weekly flash sales on major match nights |
| 7 Jul | 7.7 Shopee sale — main WC campaign push |
| 19 Jul | World Cup Final day — last push |
| 22 Jul | Debrief + report to Elayne |
Checklist
☐ Brief Bridget by 14 Jun — Match Day banner + bundle visual
☐ Create "Match Day Pack" bundle SKU (larger format: 250g+ items)
☐ Register for Shopee 7.7 campaign by 20 Jun
☐ KOC brief issued by 15 Jun — posts live by 25 Jun
☐ Schedule weekly Shopee flash sales for major match nights
☐ TikTok "Watch + Munch" format briefed to KOCs
☐ 7.7 sale vouchers set up in Shopee backend
☐ Report to Elayne by 22 Jul
☐ Create "Match Day Pack" bundle SKU (larger format: 250g+ items)
☐ Register for Shopee 7.7 campaign by 20 Jun
☐ KOC brief issued by 15 Jun — posts live by 25 Jun
☐ Schedule weekly Shopee flash sales for major match nights
☐ TikTok "Watch + Munch" format briefed to KOCs
☐ 7.7 sale vouchers set up in Shopee backend
☐ Report to Elayne by 22 Jul
2026 Annual Campaign Calendar
Seasonal pattern · Autocount 2023–2025
| Month | Revenue Context | Campaign | Jonah's Actions | Brief By |
|---|---|---|---|---|
| Jan | PEAK RM286K | CNY | CNY bundles live · KOC CNY campaign · visit top 5 retail · P1 packaging monitor | Dec 1 |
| Feb | SLOW RM88K | Post-CNY review | Review CNY performance · dormant calls · Cha Yi call · D1 sourcing begins | — |
| Mar | BUILD RM204K | Raya | Raya bundles · Brief Bridget · D1 data gathering · E1 catalogue | Feb 10 |
| Apr | MOD RM104K | Trade Fairs + KOC next steps | KOC next steps 10 Apr · KCH prep 21–23 Apr · SIFEX KK 24–26 Apr · KL meetings 27 Apr · Travel to Kuantan 28 Apr · brief May campaign by 15 Apr | — |
| May | BUILD RM181K | Labour Day · Mother's Day · Teacher's Day | SUS Kuantan 29 Apr–3 May · KL Window 2 (4 May) · return KCH 5 May · debrief fairs · bundle campaign live · KOC posts from 20 Apr · Shopee 5.5 · gift set push · brief June by 16 May | 15 Apr |
| Jun | SLOW RM106K | Gawai · 6.6 Sale · WC Group Stage | Gawai heritage bundle · 6.6 flash sale · World Cup snack content begins | 16 May |
| Jul | SLOW RM111K | World Cup Knockouts · 7.7 Sale | Match Day bundle · KOC "Watch + Munch" · 7.7 Shopee push · WC Final 19 Jul | 14 Jun |
| Aug | SLOW RM121K | Merdeka / Malaysia Day | Merdeka bundle · start Q4 planning · E2 expo prep | Jul 20 |
| Sep | SLOW RM109K | Pre-Q4 prep | Contact retail buyers for Q4 · advance production orders | — |
| Oct | BUILD RM112K | 11.11 / CNY prep | CNY brief to Bridget by Oct 1 · 11.11 join · KOC CNY · recontact Q4 dormant accounts | Oct 1 |
| Nov | BUILD RM154K | 11.11 / pre-festive | 11.11 sale live · CNY listings by Nov 20 · confirm Cha Yi CNY order | Oct 15 |
| Dec | PEAK RM267K | Christmas + 12.12 | Christmas + 12.12 bundles · B2B gifting push · annual review | Nov 15 |